Brand is the key way to communicate what your business stands for. We start off with the building blocks of vision, values and personality to create an identity that powerfully expresses your brand. This encompasses all the visual elements of your business from stationery through to website:
not just a logo but a brand world.
The process of designing a new brand identity will include and encompass the following five areas.
How We Work:
The Branding
Process
Creative Brief -
Our take on how your brand identity should be approached
From this meeting we will prepare a creative brief that summarises the brand personality and defines the brand world of your company and its unique attributes. We will seek feedback from you and revise the brief accordingly. The final brief will serve both as the inspiration for design exploration and the benchmark for evaluating the 'fit' of any design elements we suggest.